BOWMANS COMMITS TO ‘ONE FIRM’ STRATEGY AND ANNOUNCES NEW BRAND
Bowman Gilfillan Africa Group today announced that from 1 September 2016 it will operate across Africa under one brand name: Bowmans.
Chairman and Senior Partner, Rob Legh, says, “This is a natural step forward for us. For some time, we have seen an increasing level of corporate and public sector activity across the continent. The model we chose to address this has involved establishing offices in key jurisdictions and working in a fully integrated way to deliver a one-stop service to our clients. However, while our offices are integrated, our brand has not reflected this until now.”
The firm’s vision is to be the leading Pan-African law firm for corporate and institutional clients working on the most complex legal matters on the continent.
Legh says, “We believe this ‘one firm’ approach is superior to networks and alliances because it fosters exceptionally close working relationships among our lawyers and service departments and reassures our clients that they will receive service of a consistently high quality.”
Along with the new brand name and logo, the firm is highlighting what it believes to be its differentiator: legal knowledge, plus real experience of local complexities on-the-ground. This is encapsulated in the phrase ‘The value of knowing’, which has obvious benefits for clients.
Richard Harney, managing partner in Kenya says, “As Bowmans we are able to expand our ambitions beyond Kenya’s borders – to the East African region and the continent beyond. We have worked on projects in Cameroon, Ethiopia, Ghana, Ivory Coast, Rwanda, Tanzania, Uganda and Zambia.”
William Kasozi, managing partner in Uganda says, “As AF Mpanga Advocates, we are known for delivering specialist legal services in Uganda. As part of Bowmans we have had extensive experience in advising and acting for clients on complex and large-scale transactions.”
Legh concludes, “We have outstanding people and developing markets hungry for sound advice and a clear vision. By using our collective skills, we are building an African law firm comparable to the great international firms of the world. We believe that our new brand reflects our unique ability to help clients navigate the African landscape.”