Growth in the global consumer goods sector over the last decade has been strong. In addition to significant investment and innovation from market leaders in the sector, this has been driven by rising population numbers and incomes, particularly in emerging markets in Africa and Asia.
In Africa, growth in population, middle-class entrants, urbanisation and GDP per capita are all forecast to exceed growth in developed markets for the foreseeable future. This will continue to create significant opportunities for participants in the consumer goods sector.
At the same time, consumer goods companies continue to face a number of significant challenges to traditional operating models. Among these challenges are heavier taxes and increasing (often uncertain) regulation. The influence of technology, especially developments in online retail and social media, on traditional retail and consumer-focused businesses also cannot be overlooked.
We are uniquely positioned to advise consumer goods companies on all aspects of their businesses in Africa. We have an exceptional track record of having advised some of the world’s leading companies in this sector (food and beverage, household goods, luxury goods, personal care products and tobacco) on all aspects of their operations, businesses and corporate transactions. We have extensive experience in advising clients on all aspects of the following as they apply in the context of the African consumer goods sector:
- Corporate/ M&A
- Competition law
- Advertising and advertising standards
- Tax (including customs and excise)
- Regulatory compliance and lobbying
- Dispute resolution
- Commercial arrangements (including sales and distribution)
- Consumer protection
- Technology, media and telecommunications
In particular, we understand the need to have a thorough understanding of our clients’ businesses and the risks posed to them by an ever-changing regulatory landscape. In this vein, we have enjoyed significant success in assisting major multinational clients in their engagements with various government entities in all of the jurisdictions in which we operate (and, through our relationships with independent firms in other key jurisdictions, across the continent) on matters ranging from customs and excise adjudications to influencing regulations.
Most recently, we have advised one of the world’s leading beverage companies in relation to the establishment of a pan-African joint venture with another global leader in the sector for the production, sale and distribution of soft-drinks.