- Significant Matters
Growth in the global consumer goods sector over the last decade has been strong. In addition to significant investment and innovation from market leaders in the sector, this has been driven by rising population numbers and incomes, particularly in emerging markets in Africa and Asia.
In Africa, growth in population, middle-class entrants, urbanisation and GDP per capita are all forecast to exceed growth in developed markets for the foreseeable future. This will continue to create significant opportunities for participants in the consumer goods sector.
At the same time, consumer goods companies continue to face a number of significant challenges to traditional operating models. Among these challenges are heavier taxes and increasing (often uncertain) regulation. The influence of technology, especially developments in online retail and social media, on traditional retail and consumer-focused businesses also cannot be overlooked.
We are uniquely positioned to advise consumer goods companies on all aspects of their businesses in Africa. We have an exceptional track record of having advised some of the world’s leading companies in this sector (food and beverage, household goods, luxury goods, personal care products and tobacco) on all aspects of their operations, businesses and corporate transactions. We have extensive experience in advising clients on all aspects of the following as they apply in the context of the African consumer goods sector:
- Corporate/ M&A
- Competition law
- Advertising and advertising standards
- Tax (including customs and excise)
- Regulatory compliance and lobbying
- Dispute resolution
- Commercial arrangements (including sales and distribution)
- Consumer protection
- Technology, media and telecommunications
In particular, we understand the need to have a thorough understanding of our clients’ businesses and the risks posed to them by an ever-changing regulatory landscape. In this vein, we have enjoyed significant success in assisting major multinational clients in their engagements with various government entities in all of the jurisdictions in which we operate (and, through our relationships with independent firms in other key jurisdictions, across the continent) on matters ranging from customs and excise adjudications to influencing regulations.
Most recently, we have advised one of the world’s leading beverage companies in relation to the establishment of a pan-African joint venture with another global leader in the sector for the production, sale and distribution of soft-drinks.
- Bowmans advises Associated British Foods on R5.6 billion acquisition of entire share capital of Illovo Sugar
- Bowmans advises joint global coordinators and bookrunners on Steinhoff Africa Retail R72 billion listing on the JSE
- Bowmans advises Abraaj Group in relation to Java House Acquisition from ECP
- Bowmans advises Weetabix Group on asset disposal
- Bowmans advises East Africa Bottling Share Company on intra-group share transfer
- Bowmans advises Appletiser South Africa on share disposal
- Bowmans advises Coca-Cola Beverages Africa and subsidiary on acquisition of shares in Ethiopian East Africa Bottling Share Company
- Bowmans advises Chinese resort developer Zhonghong Holding on USD 412 million acquisition of Abercrombie & Kent Group
- Bowmans advises AB InBev on its USD 3.15 billion disposal of its stake in Coca-Cola Beverages Africa
- Bowmans advises SABMiller on consolidation of non-alcoholic beverages bottling operations to create the biggest bottler of soft drinks in Africa
- Bowmans advises SABMiller on third largest global M&A transaction in history (in 2016) valued at USD 102 billion
- Bowmans advises Dis-Chem on second largest IPO on the JSE in 2016
- Bowmans advises a large international hotel chain on possible establishment of operations in Nairobi
- Bowmans advise Kleoss Capital on acquisition of Stake in Real Foods
- Bowmans advises the SPAR BBBEE Employee Trust on accelerated bookbuild offering
- Kleoss Fund I
- Bowmans advises Wilderness Holdings on its acquisition of the Governors’ Camp Group of Companies in Kenya and Rwanda
- Bowmans advises Choppies Supermarkets on acquisition of retail business of Jwayelani Retail valued at R189 million