WHAT CAN BE REGISTERED AS A TRADE MARK

Thursday, April 05, 2007
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WHAT CAN BE REGISTERED AS A TRADE MARK

By Eugene Honey

Any sign capable of being represented graphically can be registered as a trade mark, provided that it is distinctive or unique in some way so as to distinguish the relevant products and services in relation to which the trade mark is used from those of competitors.

Trade marks which can be registered include the following:· A device, representation or logo· A name· A signature · Word or slogan· Letter or combination of letters· Numeral or combination of numerals· Shape· Configuration· Pattern· Ornamentation· Colour or colours · Container for goods· Any combination of the aforegoing· Any sign, mark or item which can be represented graphically

WHY REGISTER A TRADE MARK· Good corporate governance requires protection of these valuable assets· To maintain markets or countries open for future expansion· Strategic defensive purposes